Niche Marketing Lesson: I received an email from a potential client who wanted a website redesign with emphasis on search engine optimization, and I was about to begin learning from a master of niche marketing and pay-per-click advertising.
What is a Master of Niche Marketing?
Well, what would you think if a financial advisor for the NBC Today Show said your website was her favorite for a particular industry? What would you think if CBS sent a film crew to your office to interview you about your website and your business?
What would you think if you received an invitation, all expenses paid of course, to be guest speaker at a convention with 20,000 in attendance, and that some of the other speakers were named Karl Rove and Bill Clinton?
What would you think if you received phone calls on a regular basis seeking information for articles to be published in the Wall Street Journal, Money Magazine, The Washington Post, CNN Headline News, USA Today, The Early Show on CBS, MSNBC, CNN Money, Kiplinger's Personal Finance magazine, The LA Times, The Houston Chronical, The Chicago Tribune and others including the AOL Personal Finance Channel?
Would you say that might qualify as being a Master of Niche Marketing?
This article is still in development. Stay tuned.
